Denim company that is
a worldwide leader has built its story on clothing but also on brand image. Diesel
was one of the first clothing companies on the Internet, and they have been
evolving its website ever since. Diesel’s identity is greatly communicated with
the consumer through its e-commerce. Diesel differentiates its brand by telling a consistent story of a
desired youthful, care-free, and risk taking lifestyle. They take pride in producing
unusual yet chic men's and women's casual wear while being environmentally
sustainable. They have a well known brand personality that is courageous,
creative, and provocative and customers make a statement when wearing Diesel
brand.
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