Aesthetics

Overall website has a strong presentation of the distinct Diesel lifestyle, it relates to who they are by having visuals that stay true to the brand. When first logged on it has an editorial feel, images are really large and clear. Everything on a site is really interactive it is not just a plain picture of a product. The main information listed on the home page is a reflection of the trends, and latest campaigns. It is very clean and professional while being highly interactive and amusing. Bold, inspirational colors, engaging videos, and impressing images all make the website highly competitive in the e-commerce fashion industry.  

Besides the great presentation of its latest collections, website’s main page shows visuals that clearly target its customers to build their own personality through Diesel lifestyle philosophy. Invitation to explore women’s denim is called “fit your attitude” while men’s collection is named a “5 pocket DNA”, both standing out in bold colors that change interactively. Visuals and links of their latest campaigns such as “Days to Live” where customers are invited to calculate how many days to live they have left, options to engage in their “Talent Support” and “Only the Brave” foundations, all tell the same story of Diesel being more than just a clothing brand that and their customers feel that as if they were shopping in brick-and-mortar.