Supply Chain

Supply chain management for their online store includes a warehouse they ship from.. They also explain everything about their policy in the return section. Diesel utilizes supply from Supplier to Company to Consumer chain. When observing JIT I haven’t found any styles that were out of stock, however I did notice some of the sizes were sold out within a product category. Biggest portion of the brand awareness comes from their bold and unique advertisement campaigns. Recently social media started to play an important role in making sure the customer options to utilize their Twitter, Facebook, Pinterest, Youtube, and Flickr account. Customer behavior and attitude has always been strong for the Diesel customer. It is part of their brand for their consumers to wear their clothes and act accoding to their philosophy which many consumers do. Diesel’s CRM shows strong relationship with their customer. They send regular emails regarding the promotions and latest campaigns on their website or in stores.  Diesel’s segmenting the market strategy includes targeting of the fun, courageous and optimistic young females and males who love bold colors and are not afraid to express themselves.