Marketing Campaign

This marketing campaign will focus on Diesel’s dresses. They have some really great styles but most of their ads depict their jeans and tops. Ad will be placed on their home page and it will be linked directly with their social media websites such as Facebook, YouTube, Pinterest, Twitter, and Flickr. On social media websites underneath the links assortments and products will be shown that customers can purchase. Theme of the campaign will illustrate humor and creativeness of unique Diesel brand and will target and relate to the lovers of Diesel lifestyle philosophy. The campaign will debut before the summer months. It will be in collaboration with celebrity Pink and it will depict her on a video shoot wearing the dress while getting ready to do a dangerous scene without a stunt. Message of the campaign will be to make consumers aware that all of Diesel’s merchandise is of high quality and durable just like their popular jeans, while being pretty and fashionable.