As part of
the creative team, I would continue to focus on having strong innovation
aspects. Customers are already amused with creative visuals, changing of the
colors, lifestyle stories but it would be great if website introduced the idea
of a wish list in order to prolong customers’ stay on the website and
eventually turn those clicks into sales. Increased level of personalization can
give customer the feel of being privileged shopper and make him/her want to
come back even faster.
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